Higher Education Marketing and Enrollment Strategy

The power of human connection.

Carnegie is the future of higher education marketing and enrollment strategy, and has been since 1985. We connect colleges with students through the power of human connection by measuring and then marketing to a student’s unique behaviors and motivators. This leads to action, enrollment, retention, and lasting affinity.

Augustana College Case Study
Augustana College Case Study

Delivering Like No One Else Can

Our approach is built on an unrivaled psychometric methodology. By integrating rich, proprietary data with powerful psychological insights, we develop communications and strategies that forge the right connections and inspire targeted action.

We’ve solved it. And we will solve it for you.

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Our Solutions. Your Success.

Carnegie works as an extension of your team, providing you with single-source access to exactly what you need to get where you need to be.

HERE'S HOW.

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Our Services. Your Certainty.

We offer best-in-every-class services that meet your every need from beginning to end—all tailored to fit you, perfectly.

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Our Work. Your Growth.

We could say our work speaks for itself, but that would be a lie. The results do. For client after client, we deliver on every promise we make.

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LET THE COMPETITION GET LOUD WHILE YOU GET IT RIGHT.
WATCH THEM FOLLOW EACH OTHER IN CIRCLES WHILE YOU BLAZE A PATH.
THE MORE NOISE THEY MAKE THE MORE YOU’LL STAND APART.

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Our News + Insights.

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Digital Marketing | Dec 06
The number of online degree and certificate programs offered by higher education institutions has exploded in the past decade, providing endless opportunities for students to advance academically and professionally in a more flexible format. 
Illustrated header image for the blog "Higher Ed Wrapped 2024"
Industry Insight | Dec 05
Another year in the higher education industry comes to a close. As we wrap up 2024, we’re looking back at the news and events that got us talking, made us think, and changed our industry.
Header image for the blog "Unlocking the Power of Our Google Premier Partnership"
Digital Marketing | Nov 25
As a 2024 Google Premier Partner, Carnegie belongs to an elite group representing the top 3% of agencies in the United States. This recognition isn’t just a badge reflecting our certifications — it represents our commitment to both delivering top-tier performance and strategically innovating our approaches. But what does this mean for our higher education partners? Let’s explore the unique benefits of our partnership with Google.
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Carnegie News | Nov 21
Carnegie announced today its acquisition of Sextant Marketing, an Online Program Experience (OPX) service provider, marking its official entry into the OPX market. With this acquisition, Carnegie is thrilled to expand its marketing and enrollment capabilities and strengthen its capacity to serve professional, continuing, and online clients.
Flavor image for the blog "Drive Alumni and Donor Engagement with Personalization"
Digital Marketing | Nov 20
In a recent post, Transforming Websites with Audience Insight, we explored the power of website personalization and the rising expectations of online users. Your alumni and advancement audiences are no different. Once captivated by your institution's marketing efforts, why should their engagement wane post-graduation? In fact, neglecting alumni could be a missed opportunity. As the Council for Advancement and Support of Education (CASE) and AlumniFinder highlight, alumni giving contributes an average of 23% of fundraising efforts.
Flavor image for the blog "5 Recommendations to Improve Your Deliver Campaigns"
Slate Optimization | Nov 18
It’s no secret that colleges are vying for the attention of a dwindling population of prospective undergraduate students.  With the interests and concerns of our audiences ever-evolving, so must our Slate email communications. We’ve compiled a list of our top recommendations from the 2023-2024 admissions cycle for you to implement in your own Slate instance.
Illustrated flavor image for the blog "Content Migration for College and University Websites"
Web Design + Development | Nov 13
New look. New messaging. New experience. A website redesign project represents a prime opportunity to not only rethink your college or university’s brand and presentation but also how you connect with prospective students, attract faculty and industry partners, and engage your current student body. 
Digital Marketing | Nov 07
The 2024 UCDA Design Awards honored Carnegie with two awards for our web design work for Columbia College and Reed College. We’re excited to share a sneak peek into the strategy and intent behind the work of our web team in crafting two beautiful websites.
Flavor image header for the blog "How to Store Data from GA4 in Big Query"
Digital Marketing | Oct 25
As marketing teams in colleges and universities strive to attract and enroll the best-fit students, the ability to harness and analyze vast amounts of data to make decisions is a necessity. This is where the powerful combination of Google Analytics 4 (GA4) and BigQuery comes into play. 
Flavor image for the blog "A Case for Carousels"
Web Design + Development | Oct 31
Since the dawn of jQuery, image carousels have sparked much debate. Some people love them, others dislike them, and many are ambivalent. But whatever anyone’s opinion, one persistent issue has emerged: accessibility. Many carousels are not optimized for an inclusive user experience or compatibility with assistive technologies. However, this does not mean we cannot create a better carousel that addresses these concerns.
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Carnegie announces the acquisition of Sextant Marketing.

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